Dec 5, 2019
Are you interested in professional coaching, but worried you don’t have the necessary experience? Is it something you are passionate about, but you just don’t know how to market yourself? Lucas Rubix, a coach to the coaches, joins us to talk about coaching, how to get started, and mistakes to avoid.
Lucas Rubix started his career working on oil rigs. After a dangerous bout of depression and self-medication, he hit a breaking point that almost led to suicide. But he stopped himself, and the next morning he woke happy to be alive. He hadn’t felt like that in ages.
So he began to focus on his health and fitness, started reading personal development books, and began studying philosophy. He wanted to find his purpose. He developed a passion for marketing and coaching, which led him to where he is today—running a business to help coaches launch their careers.
Lucas’s philosophy on coaching is this: just get started. If you’re passionate about it and believe that you can make an impact, do it. Lucas wasn’t certified when he started but was committed to answering any question his clients asked—even if it meant staying up all night doing research.
You don’t have to represent yourself as having years of experience, but simply be honest and passionate.
Everyone knows something that can help someone else. It’s a mistake to have the ability and drive to coach others, but not do it. If you know you’re the type of person who will find the answer no matter the time it costs you, you can learn and grow as you go.
If you’re diving into coaching because you think it will be a short-term “get rich quick” path, it’s time to reevaluate. Lucas points out that if you don’t see yourself coaching in 10 years, question why you’re doing it in the first place. The road will be full of obstacles and challenges and it is far from easy. You need to love and be passionate about what you’re doing.
Secondly, Lucas notes that many coaches let their ego get in the way. You need to make what the client needs and wants the priority—not what you think they need or want. You also need to make sure that you’re not detached and that you’re focused on your clients. What do you need to create for them so that they’re 100% on board with the program?
Stop making your marketing all about you. It comes naturally for Instagram or Facebook posts to be about yourself, what you’re doing, where you’re going, etc. That’s fine, but Lucas recommends taking every post you put online and flipping it: turn an event in your life into a lesson or a story that provides value.
Your content can’t be so blatantly focused on you. It’s not about getting people to look at you and touting your success. An easy fix Lucas points out is to start removing “I” from your copy. Your social media will develop into a relationship-building tool. It can be a great way to connect with potential clients.
Lucas established that social media can be a great tool to boost your presence and connect with people. But how do you drive traffic to your website? The first thing Lucas has his coaching clients do is create videos. One video a day for 30 days. It allows you to develop how you deliver your message and pushes you out of your comfort zone.
He also has his clients create 9 blog posts immediately. Not only do these practices allow you to develop your voice, but it begins to build content to gain organic traffic. Lucas also advocates for paid advertising as a great driver of traffic.
Above all else, he wants you to create content, speak your truth, and in doing so it will speak to your ideal client. If you have the passion and drive necessary, the skills can be developed. Put yourself in uncomfortable circumstances that will help you grow—because comfort kills progress.
James P. Friel:
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