The Best of 2020
Though a wild year, 2020 brought dozens of inspiring experts and entrepreneurs onto Just The Tips. In this week’s episode, James and Dean pack the show with gold from some of their favorite 2020 episodes. Tune in for actionable tips you can implement in your business right now. You’ll hear about marketing, sales, Facebook ads, leadership, scaling your business, sales calls, and so much more.
Your Funnel Is Not A Business
There’s a weird belief in the online marketing world that the magic is in having funnels and opt-in pages. As in, if I just have a funnel, I’ll have a business and get rich. Or, if I want opt-ins, I’ll just throw up an opt-in page and get opt-ins. What people who believe that always find, however, is that it’s never that simple.
Does your business have a mission? Does your team believe in it? Do you know exactly who you’re trying to serve? Do you have an offer people want AND are willing to spend money on? There’s more to business than funnels and opt-in pages. If you don’t have an offer or a market that wants it, no amount of funnels will help you.
People Don’t Want Your Mechanism, They Want The Result
It’s really easy to get so obsessed with your mechanism – the way you help people get results – that you lose sight of one simple fact: People are buying the result, not the mechanism. This isn’t to say the mechanism doesn’t matter. It absolutely does. For example, if it’s clunky or hard to understand, then that’ll turn people off. But even with an excellent mechanism for helping your clients achieve results, always remember that the results matter most. Talk about the mechanism when it makes sense, but talk more about the results.
$30 Won’t Make You A Facebook Millionaire
If you spend $30 one time on Facebook ads, then no, they don’t work. If you’re advertising a broken offer, they won’t help with that, either. Successfully advertising on Facebook is like successfully advertising anywhere else. You need the right offer in front of the right audience, and enough money to get some data so you can tweak, refine, and scale your advertising. Get all those elements in place, and yes, Facebook ads do work.
How To Connect Without Being Spammy
The right person may grow your business faster than the right offer. But how do you connect with total strangers online and not be creepy, lame, or spammy – especially if the person’s an influencer with a huge following, and is bombarded with private messages every day? One of James and Dean’s guests last year shared several simple tips on how to do exactly that. This guest also shared what to do once you’ve succeeded in connecting with the person you reached out to. Tune into the episode to hear his exact methodology!
You Are Not There To Sell
When you get on the phone with someone to have a sales conversation, the worst thing you can do is see it as “selling.” Not because it’s wrong or bad to sell – it’s NOT – but because it’ll set you up to be needy, desperate, and not listen to your prospect. The point of a sales call is to facilitate a powerful decision for the person you’re talking to. That decision is this: Whether or not to work with you. When you approach a sales call with the intent of listening and helping the other person facilitate a powerful decision, it eliminates cringe-worthy “selling” mistakes you’re going to make if you get on the phone with the intent to sell. Get on the phone with the intention of facilitating a powerful decision. It’ll change everything for you.
Outline of This Episode
- How to make selling unnecessary [1:19]
- A funnel is not a business [6:19]
- Don’t be an expert, be this instead [11:47]
- When Facebook ads don’t work [17:21]
- Rule number one for online networking [22:25]
- What would happen to your business if you took a month off? [29:07]
- The best mindset for sales calls [34:42]
Resources & People Mentioned
