How To Grow And Monetize Your Email List With Yara Golden
Nearly everyone in the internet marketing world is spending ridiculous amounts of money on ads. Yet after investing so much money and time bringing someone into their world, these same business owners turn around and give their leads the cold shoulder.
Customer acquisition is a critical part of growing your business, but inspiring people to stick around is even more critical. New customers are the most expensive to acquire and the least likely to buy. When all you’re doing is chasing new customers, while ignoring the people you’ve already paid to acquire, you’re costing yourself obscene amounts of time, money, and energy.
Tune into this episode to hear from Yara Golden, an email marketer working with some of the biggest names in the Internet marketing space (including Russell Brunson), as she joins James and Dean for her third appearance on Just The Tips to show you how to grow and monetize your email list in a way that you AND your followers feel good about.
When done correctly and consistently, emailing leads you’ve paid to acquire can add several zeros to your bottom line. Check out this episode to hear the best way to get started, why list size matters less than you think, how NOT to grow your list, and much more!
Invite Them To Dinner, Then Ignore Them
Human interaction is often weirdly different online than it is in person. For example, most people don’t entice someone over for dinner only to completely ignore them. Yet that’s what a lot of business owners do online leads. You create lead magnets, tripwires, and other means of enticing someone onto your list, then ignore them. Instead of giving your leads the cold shoulder (and costing yourself a lot of money in the process), tune in to hear exactly how to start the conversation with your leads (just like you would if they were over for dinner).
It’s Not What You Have, It’s What You Do With It
One of the most common excuses Yara hears from people who aren’t emailing their leads regularly is, “My list only has XYZ people on it.” But the size of your list matters a lot less than you think. A small list of quality leads will outperform a giant list of leads who are “meh” about you and your products. If you have any doubts that quality trumps quantity when it comes to your list size, tune in for Yara’s story of a client who closed over $9,000 from a list of 500 people.
Start With This Six-Email Sequence
After someone opts-in, what do you do with them (after fulfilling whatever lead magnet or product they opted in for, of course)? Start with Yara’s six-email sequence that answers six questions anyone who opts into your list will have about you and what you do. Use these emails to build the know-like-trust factor, share how they can work with you, and set expectations right up front. It’s important to be yourself in these emails, so the people who are a good fit for you stick around, and the people who aren’t realize they’re better off elsewhere. Tune into to hear exactly what to write in these emails.
Stop Climbing Mt. Kill-Them-With-Knowledge
There’s endless talk in the internet marketing world about providing value, and when most people hear the world value, they think “I have to teach and show how knowledgeable I am!” But bowling your readers over with knowledge is rarely the best way to build a relationship with them and keep them coming back to your emails. Plus, if you share everything you know for free, why would they buy from you? Instead of trying to “Kill-Them-With-Knowledge” in your emails, build the relationship and increase engagement with the content strategy Yara describes in this episode.
What If Your List Is Ice Cold?
The thought of reaching out to a list you haven’t communicated with in months – maybe years – gets many an entrepreneur’s hackles up. But it’s not as challenging or terrifying as you think to re-engage a cold list. Tune in to hear a simple three-email sequence anyone can use to revive even an ice-cold list.
Outline of This Episode
- What to do with leads once they’re in the door [5:30]
- Overcoming your fear of the unsubscribe [11:50]
- Be who you really are [18:00]
- They’ve opted in – now what? [24:01]
- Get off of Mt. Kill-Them-With-Knowledge [28:21]
- Start with this call to action [47:11]
- Re-engaging an ice cold list [50:12]
Resources & People Mentioned
- www.YaraGolden.com
- Yara Golden on Instagram: theartofstoryselling
- Yara Golden on Facebook: https://www.facebook.com/MyCoachYara
Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License
