How to Scale Your Company Fast, with Brandon & Kaelin Poulin (Replay)
This episode was SO good, we’re re-airing it for you this week! If you’re ready to scale your company fast, tune in to hear how Brandon and Kaelin Poulin took LadyBoss Weight Loss from a startup to a company with 350,000 customers in just a few short years.
Don’t miss this in-depth, behind-the-scenes look at what it takes to grow and scale a successful company like LadyBoss, which helps women lose weight, transform their health, and love themselves and was named number 4 on the Inc. 5000 list of the fastest-growing privately-held companies in the United States in 2019, in a few years instead of a few decades.
The strategies, the mindsets, the vision, the customer relationships–you’ll hear it all.
Everything you do starts with you
Brandon and Kaelin started in network marketing separately, before they ever met, and both found their way into weight loss, health, and fitness. Network marketing taught them how important developing and maintaining relationships are to success. It taught them how to listen and find out what people really want. It also taught them how to face rejection, over and over and over. Finally, it taught them about personal development, something they now know is critical to both their early success and their ongoing success. Everything you do starts with you, and if you’re tripping over the same issues within yourself, it’ll trip up everything you try to do.
Dig in and do it
When Brandon and Kaelin were ready to start their own company, it wasn’t the ideal time to pull away from the company they’d been with for five years. They were two months behind on rent, on their car payment – basically everything – and in danger of sinking even further into a financial black hole. With their backs against the wall, they locked themselves away from the outside world for two straight months, and worked around the clock to launch their company. It didn’t take stars aligning, or a fairy godmother waving a magic wand. All it took was the commitment to dig in and do it.
How to get off the shiny penny highway
With no shortage of tools, training, and strategies available in the world, Brandon and Kaelin often found themselves cruising along the shiny penny highway. Look, another awesome software we need! Look, another “new” marketing strategy we have to try! There was always something new to try. To avoid getting stuck on the shiny penny highway, Brandon and Kaelin developed a litmus test to help them decide whether “the next thing” was worth their time and energy: Was it what their customers and their company needed at that exact time? If not, they steered clear, because it was a distraction, not a step on the path to fulfilling their vision. Saying no to what didn’t align with their vision also allowed them to simplify, while simultaneously (and quickly) growing their company and better serving their customers.
Don’t neglect the customer relationships
A lot of companies fall into the trap of being cool and aloof with their customers. Brandon and Kaelin’s experience in network marketing helps them see it differently. They know, from years of experience, how crucial the customer relationship is to their success, so rather than shut their customers out, they encourage communication with their customers. Without customers, you don’t have a business. Don’t neglect them.
A must-have mindset for all business owners
Once your success reaches a certain level, it’s all other people see. But Brandon and Kaelin have been kicked in the teeth, made mistakes, and have had to get very resourceful to make it where they are. And it’s likely to continue to be that way, because that’s just the nature of business. Brandon and Kaelin are successful not because they haven’t faced challenges, but because they know they have the power, always, to overcome any challenge. Believing and accepting that no matter what comes your way, you have the power to deal with it and find another way forward, is a must-have mindset for all business owners.
Outline of This Episode
- 05:29 Backs against the wall
- 12:40 Trial by fire
- 20:56 Why the shiny penny highway goes nowhere
- 29:36 Never forget exactly who you’re serving
- 34:01 Are you doing this to your customers?
- 38:48 The secret to becoming and staying a team
- 46:15 How to handle it when the hits keep coming
Resources & People Mentioned
- LadyBoss Weight Loss: https://ladyboss.com/
- https://www.instagram.com/ladyboss/
- https://www.facebook.com/LadyBossKaelin
- https://www.youtube.com/c/LadyBossWeightLoss
Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License
