Best of Marketing: Vol. 1
In its nearly 200-episode (and counting) run, Just The Tips has welcomed several of the top marketing minds on the planet to share their best business-building marketing tips. In this week’s episode, James and Dean have gathered the best of the best of these marketing tips from recent episodes.
You’ll hear about everything from email marketing, to Facebook ads, to affiliate marketing, to SEO, and MUCH more. Tune in and soak up all the gold (including from James and Dean)!
Outline of This Episode
- 0:10 How the “email marketing is dead” myth was born
- 8:02 When your page isn’t converting from an ad, check this first
- 14:26 How to use your competitors’ offer to your advantage
- 20:01 Successful brand-building for entrepreneurs
- 25:02 Are you making this huge email marketing mistake?
- 30:04 Getting and keeping GOOD affiliates
- 35:31 The single biggest online writing mistake
Why People Incorrectly Assume “Email Marketing Is Dead”
If you’ve ever gone fishing, you know the importance of the right hook and the right bait. You could be fishing in a lake full of fish, but with the wrong bait, you’re unlikely to get a bite. If you do, and your hook doesn’t work, you lose the fish. If that happened enough, you’d decide, “Fishing doesn’t work.” These days a lot of people try to do the same thing with email marketing. Their hook is ineffective or their bait is wrong. They send offers to their list, no one bites, and they decide, “Well, email marketing is dead.” No, it’s not. It’s that too many people are fishing with bad hooks and the wrong bait.
Make Your Page An Easy Yes
There are many reasons why a Facebook ad might not work. One of the top ones is lack of congruency. If there’s a disconnect between your ad and the page it sends people to–for example, it looks totally different, it talks about totally different things than your ad does, or it’s just so vague people can’t tell either way–your page will not convert. The goal of a page you send people to from an ad is to make the page an easy yes. Congruency is a key component of making that happen.
Stand Out From Competitors With This
People in today’s world have no shortage of choices, which means in order to stand apart from your competitors’ offers, your offer needs a unique mechanism. In other words, a unique way your offer solves your customer’s problems. One of the best ways to figure out your unique mechanism is to check out what your competitors are doing. Find the unique mechanism no one else is using, and make it yours.
Make It As Easy Possible For Affiliates To Promote You
Affiliate marketing, when properly utilized, is a proven and powerful way to bring more people into your business, and providing your affiliates with new products to offer is a powerful way to keep them coming back. Promoting the same offer over and over, with nothing else, ever, gets tiresome–for your affiliates and for their audiences. Creating three to five new offers a year gives your affiliates interesting new things to promote. New offers are just one way you can make it as easy as possible for people to promote you. Tune into the episode to hear other ways.
The Single Biggest Mistake People Make When Writing Online
According to legendary ad man, David Ogilvy, five times as many people read the headline as read the body copy of written content. That means, if the headline doesn’t even get their attention, they’re certainly not going to read the body copy. As far as they’re concerned, they have no reason to. Spend some time on your headlines, including on your sales pages, social posts, blog posts, and email subject lines (which are the “headline” of your email).
Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License
