Using Your Email List to Drive Revenue and More with Sully Sullivan
Most businesses are currently constrained and are resorting to online interactions due to the pandemic. In today’s episode, James and Dean talk about how you can grow your business and have great relationships with your customers amid the crisis and challenging circumstances.
Today’s guest is the founder of BombTech Golf, an e-commerce store with over $17 million sold online since 2012, Tyler “Sully” Sullivan. He believes that the best way to run a profitable e-commerce business is to have real conversations with customers and potential customers at scale. In addition to Bombtech, Sully also runs eCom Growers, which is a Gold Certified Klaviyo Agency.
In this episode, they discuss how to appropriately use one’s email list to create lasting relationships with customers, drive revenue, and scale the business. They also give out tips on how you can make your email replies more natural and personal.
As long as people are engaging, you are doing something right. – Tyler Sullivan
Outline of This Episode
– [05:35] How to engage in conversations with your customers while building your business
– [08:46] Reasons why entrepreneurs have a disconnect with their consumers
– [13:50] Two ways of using your email to scale your business
– [25:03] The tool for managing your email replies
– [34:01] Why your email list and customer list are the biggest assets you can have
Two-step process for getting your clients engaged in your business
When Sully was still setting his business up, he had a process for getting his clients involved in the business so that he could serve them better. His first method was to document everything he was doing. Documenting your development allows you to look back and see what you can improve on.
The second step was to ask his clientele genuine questions he wanted the answers to. You can ask them what they want to see in your product or business.
Why there is a disconnect between entrepreneurs and their customers
There are two main reasons why entrepreneurs have a disconnect with their patrons. The first reason is that entrepreneurs do not ask genuine questions. If you are not inquiring about what they want to see from your products or business, your company will suffer.
The second reason is that people tend to forget that email is a two-way means of communication. Entrepreneurs focus on using email to drive revenue alone. When you create a conversation with your customers, you make them feel that they are part of the process, creating a long-term relationship with them.
The importance of nurturing your client and email lists
According to Sully, any e-commerce brand’s biggest assets are their email and customer lists. When the entrepreneur doesn’t nurture those lists, and they come out with a new product, it will not convert. People won’t have the same sense of loyalty to your brand.
Plus, if social media went away or if Facebook Ads became too expensive to use, you can still exist and get traffic by using your email list. Never forget that through email, you can communicate with your consumers, and at the same time, drive revenue.
Resources & People Mentioned
– BombTech Golf’s Website: https://www.bombtechgolf.com/
– BombTech Golf on Facebook: https://www.facebook.com/BombTechGolf/
– EcomGrower’s Website: http://www.ecomgrowers.com/
– EcomGrower on Facebook: https://www.facebook.com/ecomgrowers/
Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License
