Yara Golden on Being Yourself with Clients
What does it mean to “be yourself” with your audience? James and Dean welcome Yara Golden, an expert in both online and offline marketing. This episode is packed with her tips for approaching your audience and increasing your open rates. Hint: Relationships with subscribers are a lot like personal relationships. Don’t miss this game-changing advice from a leading expert!
“When somebody clicks on your ad, it’s them saying, ‘Hey, that thing you just talked about or just showed me is relevant to me, it’s interesting to me.’” – Yara Golden
Outline of This Episode
– Two things people do wrong with their lists [5:39]
– Yara’s 4 types of people you see in marketing inboxes [10:00]
– How Yara learned to approach her audience [15:42]
– Making that leap to selling [20:57]
– How to establish a real relationship with your clients [30:27]
– Yara’s framework for sharing your stories [33:30]
– Making space for the right people on your list [37:34]
– Are you just “checking boxes” in a template? [45:13]
– The 6 questions everyone has [50:05]
Are you wasting ad money?
Too often, people think an ad is meant to sell something. Yara shares how to make sure your ads are collecting information you need for your list.
Why is it so hard to “be yourself”?
It’s easier said than done. But what does it really mean? Yara has concrete strategies and advice for “being yourself” in your client and audience interactions.
Make space for the right people
Whatever you are selling won’t be right for everybody. In this episode, Yara helps you get over the idea that you need to be liked by everyone, and instead should aim to be liked by the right people for your list.
Resources & People Mentioned
– Connect with Yara Golden: https://yaragolden.com
– Subscriber Reviver: https://subscriberreviver.com/
Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License
James and Dean are going live! Check out https://justthetipsshow.com/ every Tuesday at 1pm EDT to listen to a live show where you can call into James and Dean!
Remarks: Re-aired 11/25/2020, Re-aired 12/217/2020
