Our 200th Anniversary – Biggest Tips & Lessons Learned
Four years and 200 episodes later, Just The Tips has moved from “arguably” the best business podcast in the entire world to THE best business podcast in the entire world (at least, according to its “humble” co-hosts).
Seriously, Just The Tips was born after James P. Friel and Dean Holland met in the same mastermind and decided to host a podcast together. Both agreed that building a business could be fun AND profitable, and decided to bring that same mentality to a podcast.
Tune into this 200th anniversary episode for the guys’ favorite tips, lessons, and insights from the past 200 episodes (along with plenty of jokes at each other’s expense…because it wouldn’t be a Just The Tips episode without them!).
Outline of This Episode
- 7:20 Why James and Dean created Just The Tips
- 11:06 The difference between marketing and selling
- 15:16 The $300,000 decision
- 21:49 When thinking things through backfires (and what to do instead)
- 25:27 How to make your social media ads more effective
- 35:47 Why network marketing has such a bad rap
- 38:10 Always this before you start a business
Business Can Be Fun
Somewhere along the line it was decided business had to be “serious.” A lot of misery and burnout have resulted from business owners being afraid or unable to enjoy the business they’ve created. All this was a factor in why James and Dean created Just The Tips. They wanted to show their fellow entrepreneurs and business owners that business can be profitable AND fun.
Stop Mistreating Your Audience
One of the guys’ favorite insights in 200 episodes came from direct response marketing master Brian Kurtz. Before email and the Internet, businesses had to mail their leads, and that cost a lot of money. For that reason, the most successful businesses put a lot of thought into every single piece of communication they sent out. To do otherwise was to lose six figures, easily. In today’s world, you can post on a social platform and send an email for a fraction of that. As a result, a lot of business owners take their leads for granted, and easily forget they’re talking to real people. Just because communication is on the Internet doesn’t mean you’ve stopped talking to human beings.
Just Do The Thing
One of James and Dean’s favorite mindset tips came from a guest who exploded his online presence over the last few years. There’s value in thinking things through, but thinking about things can also backfire. If there’s something you know you’ve got to do in your life, don’t think about it. Instead, just do it. Whether it’s pushups, making a sales call, writing and sending that email, just do it.
It’s A Scrolling Platform
Every social media platform is designed for a specific user experience. YouTube, for example, wants people to stay and watch. Facebook, on the other hand, wants people to stay and scroll. The mistake a lot of business owners make is taking a piece of content that does well on one platform and repurposing it to another, without taking that platform’s unique user experience into consideration. To get the most bang for your content buck on any given platform, take the platform’s specific user experience into account.
Network Marketing’s Bad Rap
There are people making millions of dollars in network marketing, and there are people going about it all wrong and giving network marketing a bad rap. Several networking marketing companies encourage them to do so! It’s a shame, because networking marketing can not only be insanely profitable, it can help you develop foundational business and relationship skills…IF you learn it from the right people doing it the right way. Tune into the episode to learn about network marketing from a guest who does it the right way.
Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License
