Who are You Serving in Your Business?
There are so many keys to success when you’re building a business online. So many that no one even knows where to begin and some of them even contradict each other! If people in the fitness industry differ with loving and hating carbs (with others not even caring at all), it’s the same thing with business. In this episode, James and Dean help you zoom out and look at how all the pieces fit together. You’ll be surprised to know that the path to get results are the same fundamental things you’ve learned!
“Simplicity is the ultimate sophistication.” – James P. Friel
Outline of This Episode
– [05:10] The value of the fundamentals
– [14:07] Being clear on who you want to serve
– [31:40] Helping people make decisions
– [45:23] A market to message match and market into message mismatch
– [47:55] Generating traffic and setting up affiliate networks
Cut Away the Noise
The late basketball coach John Wooden stresses fundamentals, even to the degree of putting your socks on! If you get blisters because you put your socks on wrong, you’re not going to be at your best. For your business, be a master of the simple things first!
Understand Who You Want to Sell To
How old are they? What do they do? Know the needs of the people you want to serve and figure out how they would feel good about buying from you.
Solve People’s Problems
When your offer is good enough that it meets the need your prospect has, there is very little selling involved. A person who accidentally ate a spicy pepper needs no sales talk for cold water!
Resources & People Mentioned
– John Wooden (Former UCLA Coach) – https://en.wikipedia.org/wiki/John_Wooden
– Competing Against Luck – https://www.amazon.com/Competing-Against-Luck-Innovation-Customer/dp/0062435612
– Clayton Christiansen – https://en.wikipedia.org/wiki/Clayton_Christensen
Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License
Interested in being a guest on the show? Visit us at https://justthetipsshow.com/apply-as-guest/
